Rejection and repudiation of any illicit or incorrect behavior (when dealing with the community, the public authorities, customers, employees, investors and competitors) used to obtain economic objectives which are, rather, reached through achieving excellence in terms of quality and competitive services.

Development of organizational models designed to prevent violation of the principles of transparency, honesty and fairness by employees and staff members while ensuring their compliance and correct implementation.

Maximum transparency with the market, investors and the community in general, while protecting the competitive positioning of each business.

Commitment to promoting fair competition in order to protect the company’s interests, as well as those of all market operators, customers and stakeholders, in general.

Market excellence and competitiveness through quality customer services which effectively and efficiently meet each customer’s needs.

Protection and promotion of the company’s human resources.

Responsible use of resources with a view to sustainable development, environmental protection and guaranteeing the rights of future generations.